How to Craft an Offer That People Will Pay For
- Akino Davis
- Jul 20
- 5 min read
Updated: Aug 10
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your step-by-step blueprint to turn your skills into a real business without quitting your job.
“What if I put myself out there, and no one buys?” If this worry has ever crossed your mind, you’re exactly where you need to be today.
Last week, we explored "How to Turn Your Career Experience Into a Profitable Business," showing you why your skills and experiences are more valuable than you realize.
Today, as we continue our series From Unclear to Unstuck, let's tackle the practical next step: Crafting An Offer That People Will Pay For.
Why Professionals Struggle to Create a Clear Offer
Most professionals I coach have years of career experience. They’ve built impressive resumes and earned respect in their industries.
But when it comes to turning that expertise into a clear, profitable offer, they freeze.
Suddenly their valuable skills seem hard to explain. Their confidence disappears, and the fear sets in:
“What if no one sees value in what I’m offering?”
I get it because I’ve been there myself.
My Own Struggle with Crafting a Profitable Offer
Before founding SME Digital, I spent years in operations and facilities management, leading teams and executing complex projects. I had deep expertise in planning, problem-solving, and productivity.
But when I first tried to package this into a coaching offer, clarity vanished.
I remember staring at my notebook, scribbling ideas and crossing them out. “Is this clear enough?” “Will anyone pay for this?” It was overwhelming. I knew my experience was valuable, yet crafting an offer people would eagerly buy felt daunting.
It took time and several failed attempts to finally find a straightforward, repeatable way to create compelling offers.
Common Approaches That Don’t Work
Before I reveal the effective method I discovered, let’s talk about what most professionals try and why it rarely works:
Copying others’ offers exactly: You might think, “If it worked for them, it’ll work for me.” But copying someone else's offer ignores your unique strengths and leaves you disconnected from your audience’s real needs.
Focusing solely on price: Pricing low to get customers might attract initial interest, but it rarely attracts the right people who genuinely value your expertise.
Making offers overly complicated: Listing every detail, deliverable, and bonus might seem comprehensive but usually leads to confusion instead of clarity. Confused customers don’t buy.
These methods feel logical but often keep you stuck in uncertainty, indecision, and frustration.
How to Craft an Offer That People Will Pay For
Let’s dive straight into the practical solution, the exact process that helped me finally launch a profitable offer through SME Digital.
Here's what works, step-by-step:
1. Identify One Big, Painful Problem (that you solve well)
Your offer should always solve a clear, urgent problem. For example, if you're skilled in operations management, perhaps your audience struggles with inefficiencies or poor workflows.
Ask yourself, "What's the ONE big headache my potential customers consistently experience?"
2. Create a Clear, Specific Solution
Don't overcomplicate. Describe exactly how you'll solve this problem.
Example: A three-hour workflow audit and improvement strategy session.
Your solution should directly address the pain point and provide quick, meaningful wins.
3. Articulate Clear Outcomes
Your audience doesn’t just buy services; they buy outcomes. Clearly outline the results they'll gain:
“Save 10 hours weekly by simplifying processes.”
“Get a customized productivity plan you can implement immediately.”
“Feel clear and confident about your daily workflow.”
4. Test Your Offer with Real People First
Find 3 people who experience the problem you've identified. Offer them your solution, either free or low-cost, in exchange for honest feedback.
This testing stage provides essential clarity and builds your confidence.
Real-Life Lesson: How I Crafted My First Profitable Offer
When I created my first successful coaching offer at SME Digital, I followed these exact steps.
I identified a clear pain: professionals stuck in indecision, unable to translate career expertise into clarity and action.
My offer was straightforward: a "Becoming An Entrepreneur Clarity Session." It was easy to understand and promised immediate value: clarity on their next step.
I tested it first with three real professionals. Each experienced a shift from confusion to action. One insisted on paying right away, recognizing clear value.
This initial success quickly grew into my signature coaching framework. I share more about overcoming initial uncertainty in my previous article, "How to Turn Your Career Experience Into a Profitable Business."
Your Offer Doesn’t Need to Be Perfect, Just Clear
If you're feeling uncertain, remember this:
Your offer doesn't need to be perfect. It just needs to clearly solve one real problem for one real group of people.
Clarity will come through testing, not guessing. The more you test, the clearer and more profitable your offers become.
Ready to Move from Unclear to Unstuck?
If this resonated with you, you’re exactly the professional I created this newsletter for.
Every week, the Becoming An Entrepreneur Newsletter offers clear, practical strategies to help you confidently transition from employee to profitable entrepreneur. Subscribe now at: www.smedigital.biz/blog
Stop guessing what people will pay for. Start crafting offers you know they'll buy.
Let's turn your expertise into a business you’re proud of.
Warm regards,
Akino Davis
Entrepreneurship Strategist & Business Coach, SME Digital
Whenever you are ready, there are more ways that I can help you:
Get My New Book: Becoming An Entrepreneur™: The Professional’s Guide to Monetizing Expertise,
your step-by-step blueprint to turn your skills into a real business without quitting your job. Get Your Copy
UNSTUCK! 1:1 Business Clarity Call: A High Impact Private Session for Professionals who need targeted guidance to move forward with clarity and confidence. Fast. Learn More Here
4-Week 1:1 Business Launch Accelerator: Clarify and Solve Offer Confusion, and Develop A Real Launch Plan in 30 Days. Learn More Here
12-Week 1:1 Business Coaching Accelerator: Validate your business model, build your signature offer, and launch with confidence. All with strategic 1:1 support in 90 days. Learn More Here
Ready to turn your professional experience into a profitable business?
Becoming An Entrepreneur™: The Professional’s Guide to Monetizing Expertise is more than just an ebook.
It’s a full transition system designed to help mid-to-senior level professionals launch service-based businesses rooted in their expertise.
Inside, you’ll get:
✅ A 200+ page step-by-step guide
✅ Offer Builder, Pricing Templates & DM Scripts
✅ A 30-Day Business Launch Plan
✅ Real examples, launch calendars, post templates & more
You don’t need another degree. You need a decision—and a roadmap.
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