Case Study:
Turning Uncertainty into Clarity
Keisha Mitchell-Daly • 1:1 Coaching Accelerator Workshop
Executive Summary
Keisha Mitchell-Daly, a family case-management professional with 12+ years across the court ecosystem, entered the Accelerator seeking clarity on positioning, pricing, service structure, and go-to-market execution.
In a focused 4-hour virtual session, we translated her deep experience into a sharp market promise, a structured 3-tier offer suite, confident value-based pricing, and a simple, execution-ready 30-day launch plan.
Post-session, Keisha reports renewed focus, confidence, and an actionable plan she began implementing immediately.
This case study documents the before/after, the frameworks applied, and the tangible assets created to demonstrate the program’s effectiveness for professionals transitioning into entrepreneurship.
Client Bio
Keisha Mitchell-Daly is a Trinidad & Tobago–based family case-management professional with extensive experience supporting families and at-risk youth interfacing with national services and the courts.
Her strengths include investigations, risk and psychosocial assessment, case planning, de-escalation, and multi-agency coordination.
She is now formalizing these capabilities into a private practice focused on culturally responsive, system-savvy support for families navigating complex situations.
Starting Situation: Issues & Challenges
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Positioning & scope felt broad. Keisha’s concept (“Daly Case Management Solutions”) needed a tighter market promise and clearer boundaries from therapy and government-provided services.
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Pricing anxiety. Concerns about undercharging, assessment tool costs, and how to price in-person family conferences.
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Funnel confusion. Paid elements were showing up too early, diluting momentum and complicating conversions.
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Demand clarity. She wanted confidence that families would pay and a shortlist of the most valued entry points (life skills, parent groups, webinars, navigation).
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Offer structure. An initial 3-tier plan existed but needed alignment to value, effort, and delivery costs, plus crisp names and upgrade logic.
Why the 1:1 Coaching Accelerator Workshop
Keisha selected the 1:1 Coaching Accelerator Workshop because it is:
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Structured yet flexible. A proven four-hour framework tailored live to her context.
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Decision-driven. Built to convert uncertainty into locked decisions and usable assets in one sitting.
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Execution-oriented. Includes a day-by-day launch plan and 30 days of support to ensure momentum.
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Founder-friendly. Designed for professionals who want market traction without bureaucratic complexity.
Methodologies & Frameworks Used
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Offer Builder: distilled “who we help → core problem → promised outcome → inclusions → CTA.”
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3-Tier Offer Ladder: intro, core, and premium tiers with clear upgrade paths and boundaries.
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Pricing Confidence System: value-based pricing, price floors, anchor pricing, and confidence scoring.
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30-Day Launch Planner & Calendar: scaffolded weekly milestones and daily actions.
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Funnel Hygiene: “Awareness → Convert → Close” discipline (free screener + 15-min clarity call at Convert; all pricing at Close).
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Visibility Engine: LinkedIn newsletter and derivative posts, supported by Riverside.fm interviews and clips.
Workshop Outline (4-Hour Virtual Intensive)
Format: Virtual • Duration: 4 hours • Support: 30 days post-session
Hour 1: Positioning & Service Concept
Define the client promise, title/subtitle, and 3 differentiators; clarify “what we are” vs. “what we are not.”
Hour 2: Market Validation & Ideal Client
Select the primary micro-segment and top referral routes (schools, NGOs, guidance officers); finalize a quick validation plan.
Hour 3: Signature Offer Architecture
Finalize Foundations / Growth / Thrive; determine inclusions, exclusions, cadence, and success metrics; place assessments at the right tier.
Hour 4: Pricing & 30-Day Launch Plan
Complete value-based pricing, set price floors and terms, and calendarize the next 30 days for visibility, validation, and sales conversations.
Solutions Designed in Session
A. Positioning & Narrative
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Clarified a one-line, outcomes-oriented promise focused on pre-court coordination, family behavior change, and systems navigation.
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Framed distinct boundaries from therapy/social work; introduced a “refer-out” clause for clinical issues.
B. 3-Tier Offer Suite (Illustrative)
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Foundation
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Growth
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Thrive
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C. Funnel & Sales Process
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Convert: free screener → 15-minute clarity call within 24–48 hours.
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Close: proposals and paid plans only; upsells are premium and value-accretive (not discounts).
D. Pricing Confidence
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Priced from transformation and delivery effort; set price floors and an anchor at the premium tier; scored confidence to ensure Keisha can state prices clearly.
E. 30-Day Launch Plan
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Week-by-week cadence with daily micro-actions; balanced execution with her 10–15 hours/week capacity.
Outcomes & Early Transformations
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Decisions locked. Clear title/subtitle, boundaries from therapy, and a simple, compelling promise.
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Offer clarity. A clean three-tier ladder with the right assessments in the right tiers and conferencing costed into plans.
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Pricing confidence. A defensible logic and language to present prices without discounting.
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Go-to-market simplicity. A screener-to-call flow at Convert and a closing playbook that keeps paid activities in Close.
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Momentum. Keisha left with a concrete, calendarized plan to operationalize immediately—no more delays.
Outcomes & Early Transformations
Weekly Milestones
Daily Cadence (Typical)
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1 short visibility post (or repurpose),
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2 DM blocks (validation + referrals),
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1–2 clarity calls,
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15-minute admin/update.
Evidence: Client Testimonial
Conclusion & Next Steps
Keisha’s workshop demonstrates the Accelerator’s core promise: a structured, expert-guided sprint that converts ambiguity into assets and action.
With positioning, offer architecture, value-based pricing, and a 30-day plan in place, she exits the workshop with the clarity and momentum to launch, validate, and grow—sustainably.
Recommended immediate next steps
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Publish Offer Sheets and clarity-call flow.
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Launch LinkedIn newsletter #1 and 3 derivative posts.
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Run the first week of clarity calls; enroll 2–3 Foundations clients.
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Begin school/NGO referral outreach with prepared scripts.
If you’re a professional ready to turn experience into a market-ready service, the 1:1 Coaching Accelerator Workshop gives you the structure, decisions, and momentum to move—now.