At-a-Glance Outcomes
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New prospective client contract opportunity in Week 12, sourced directly from LinkedIn content.
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+229% 7-day post impressions and +77% members reached (7,166 professionals).
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5.3% average engagement rate (≈2.5× typical platform benchmark).
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60%+ of profile viewers from target sectors (government, NGOs, education).
Client Snapshot
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Name: Akino Davis
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Industry: Entrepreneurship Strategy • Business Coaching • Thought Leadership
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Company: SME Digital / Becoming An Entrepreneur™
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Target Audience: Senior Professionals, Executives, CXOs, Founders, Directors (Trinidad & Tobago, Caribbean, North America, UK)
Challenge
At the start of 2025, Akino had just 2,000 followers and a reputation for entrepreneurship strategy and coaching.
Despite consistent effort, growth was capped, visibility was flat, and engagement was not reaching executive-level decision makers.
The challenge: transform steady but limited growth into accelerated audience expansion and authority building, to reach more senior leaders, CXOs, and founders across global markets.
The Approach
We implemented a structured 12-month LinkedIn Growth & Authority Campaign focused on:
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Consistency at Scale → 365/365 days active on LinkedIn with impressions every single day.
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Campaign Bursts → Strategic posting sprints in January, June, and August produced 2–3× follower growth compared to baseline weeks.
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Timing Discipline → Targeted Tuesdays for growth posts and Thursdays/Fridays for high-engagement authority content.
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Executive Alignment → Content positioned to resonate with CEOs, Founders, and Directors, aligned to expertise monetization themes.
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Engagement Loops → Golden-hour replies, outbound connections, and proactive commenting rounds amplified impressions and accelerated follower conversion.
The Results
The campaign transformed Akino’s LinkedIn presence from a steady baseline to accelerated authority growth:
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Followers: ~2,000 → 4,018 (+2,018 net)
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Gross New Followers: 3,159 (net-to-gross ratio 64%)
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Impressions: 77,747
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Engagements: 6,611
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Engagement Rate: Averaged 7.4%, peaked at 21% in the last 30 days
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Audience: Shifted toward senior professionals, CXOs, and founders across Trinidad, NYC, London, and the Caribbean
Key Metrics
📈 Followers Doubled
From ~2,000 to 4,018
👥 3,159 Gross New Followers
Executive-heavy audience
👀 77,747 Impressions
Daily visibility for 12 months
💬 6,611 Engagements
Audience conversation and authority building
🔥 21% Engagement Rate Peak
Sustained momentum in final 30 days
Why It Worked
This growth was possible because the strategy combined two essential elements: consistency and intentionality.
Daily activity kept Akino visible in the LinkedIn feed, while campaign bursts in January, June, and August created powerful momentum spikes.
By aligning content with the right timing (Tuesdays for growth, Thursdays/Fridays for depth) and speaking directly to executives, founders, and senior professionals, every piece of content was optimized for both reach and resonance.
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The key wasn’t just posting often; it was posting with clarity, structure, and alignment to the exact audience Akino wanted to attract.
Lessons
This case study highlights several lessons that can be applied by any professional building authority on LinkedIn:
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Consistency creates the baseline. Daily visibility ensures you are always in front of your network.
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Campaigns create momentum. Concentrated posting weeks multiply impressions, engagement, and followers.
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Timing matters. Not all days are equal. Tuesdays brought the most new followers, while Thursdays/Fridays generated the strongest engagement.
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Audience fit drives conversion. Tailoring content to executives, founders, and directors increased follow-through and positioned Akino as a trusted authority.
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Engagement loops accelerate growth. Comment replies, golden-hour activity, and outbound connections compounded results.
Testimonial (In My Words)
This past year showed me that consistency builds the floor, but campaigns build the ceiling.
By combining daily visibility with targeted content bursts, I was able to double my followers and strengthen my positioning with executives, founders, and professionals around the world.
The analytics confirmed what I tell my own clients: when you show up with clarity, discipline, and alignment to your audience, LinkedIn rewards you with visibility, authority, and new opportunities.”
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— Akino Davis, SME Digital
Conclusion
Akino’s journey demonstrates the power of structured authority-building on LinkedIn.
In just 12 months, his audience doubled, engagement rates peaked above 20%, and his profile shifted into an executive-heavy network aligned to his coaching and consulting services.
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For senior professionals looking to monetize their expertise, Akino’s case proves that with the right system, combining consistency, campaigns, and audience clarity, LinkedIn can become the single most powerful platform for visibility, authority, and client growth.